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Donatos Pizza uses QR Codes to Offer Mobile Coupons

April 13, 2012 · by ·
Donatos uses QR Codes to offer Mobile Coupons

Donatos Pizza saves trees by offering mobile coupons via QR codes.

If you have ordered pizza from Donatos lately, you may have noticed a change to their pizza boxes.  That funny looking square that you see is actually a 2d barcode that you can scan with your smartphone.  Yep, Donatos Pizza has replaced the paper coupons on their pizza boxes with mobile coupons that you can access when you scan their QR code with your smartphone;   Android, iPhone, Blackberry, etc..  I was excited and surprised at the same time when I first saw the QR code when I picked up my order and saw the QR code sitting in the top left corner of the box.

Donatos uses QR Codes to offer Mobile Coupons

Donatos uses QR Codes to offer Mobile Coupons


Pictures of the QR code and pizza box are included in this article.

Scan the Donatos QR Code

Get your smartphone and scan the Donatos Pizza QR code.   If you need a QR code reader we recommend Inigma. You will notice that the design is mobile friendly and easy to navigate.  Donatos did an awesome job with this campaign for a number of reasons:

  • The QR code was placed on a prime location
  • The QR code leads to a mobile website
  • The mobile website offers mobile coupons

Way to go Donatos Pizza on your awesome mobile marketing campaign!

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Here are some additional resources about QR codes that you may find helpful.  Click on the link to see the article.

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QR Codes in Grocery Stores

April 2, 2012 · by ·
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QR Codes in Grocery Stores – Engaging at Point of Purchase

Products in grocery stores are using QR codes to engage and educate consumers before and after purchase.  Included in this article is a picture of a product found in Meijer, from a brand called, Gardein.  Gardein has QR codes on packaging that when scanned takes users to a website that has recipes.  I found this very helpful specifically because I am new to preparing vegetarian dishes and their site provides useful recipes that can help me as I am on my way to becoming a vegetarian.  Gardein almost hit the mark with this one, but the QR code does not lead consumers to a mobile friendly landing page. The idea of having a QR code that educates and engages consumers prior to purchase and while they are in the decision making process can help with increasing sales because the consumer will be educated on the product and be introduced to ways they can actually use it, like with recipes in this example. image

This is a great idea, however; the only thing I would change with this is particular program is to make the recipes mobile friendly.  I scanned the QR code with my Samsung Galaxy Tab so it wasn’t too difficult to view the recipes,  but I still had to pinch and zoom to read the text. Making it mobile friendly would have made for a more pleasurable experience, but overall I really enjoyed having the opportunity to learn about a product and be educated on it with my mobile device.

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Gardein, Awesome Use of QR Codes

Overall, Gardein did a great job of engaging with consumers and educating them on their products. 

Gardein, thanks for being a forward thinking marketing team and using QR codes to engage and educate consumers.   When you plan your next marketing program, contact our team. We have lots of experience in the mobile development and would like the opportunity to work with your team to create an engaging mobile marketing program with you.

Additional links to articles on QR codes, mobile apps, and marketing

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