Advertising Effectiveness Marketers are constantly trying to increase their advertising effectiveness by creating ads that capture our attention through all of the advertising “clutter”.   Several ways to do this includes using mobile apps, videos,  social media, or QR codes.  QR codes are becoming very popular and there are many creative ways...

Starter Logg Uses QR codes on Product Packaging This is a picture of a product called, StarterLogg, that I found while shopping at Walmart. It contained a QR code, so naturally, I took a picture of the packaging and scanned the QR code so I could share what I found. When you scan the mobile barcode with your smartphone, it takes you to a mobile web site that...