If you have been to TGI Friday lately you may have noticed they have a new rewards program called “Give Me more Stripes .”  They are promoting it to customers in many ways including a custom designed QR code on the menu.  The only problem is that their custom designed QR code does not work .

I was very excited to see this national chain using QR codes to promote their new rewards program. Although scanning the QR code didn’t work, I was eventually able to sign up by modifying the URL in the browser on my phone. They have great incentives for signing up so I did it to take advantage of them.

Other than the QR code not working correctly due to it pointing to the incorrect URL (web address) the experience was great! The sign up page was mobile friendly and they offered great incentives for signing up.

I have included a screenshot of the TGI Friday sign up page for the “Give Me More Stripes” customer loyalty program.

Classico has the attention of the Mobile Site Link Exchange because of their use of QR codes.

You may have noticed the QR codes on the shelves where Classico pasta sauces are sold. I almost missed it, but I am glad that I saw them. Classico placed QR codes on the shelving boxes at local grocery stores. When a Classico QR code is scanned it leads users to a mobile friendly landing page that provides recipes for the various pasta sauces.


This is one of the best uses of QR codes I have seen by a major brand. They hit all of the major points involved with using QR codes:

Incentive for scanning the QR code
Great placement on packging/sized large enough to be noticed and scanned
Mobile friendly landing page

In my opinion, it would have been added value to place the QR codes on the Classico pasta labels as well. This would allow for consumers to scan and get recipes when they got home. Another way to boost sales using their QR code on the labeling would be to offer coupons or a special offer to customers when the QR code is scanned.

I included screenshots of some of the mobile landing pages from Classico’s pasta sauce recipes. Try scanning the QR code in the image above so you can see it on your mobile device.

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Classico Pasta Sauces uses QR Codes to offer recipes [ 2:26 ] Play Now | Play in Popup | Download (34)